Recently, the renowned technology and business information platform Huxiu released its “2025 Sustainable Brand Exemplars” list. Shanghai Ailu, recognized for its long-term commitment and leading practices in sustainable packaging, was awarded the “Responsible Product Award,” making it the only listed packaging enterprise to receive this honor this year.
The list selects companies operating in China that have created substantial value in the field of ESG and deserve attention from the market and the public. The judging panel, composed of experts and scholars from top international institutions and well-known universities, along with established observers, evaluates corporate performance based on a transparent and rigorous indicator system covering multiple dimensions such as ESG ratings, governance structure, compliance, and audit certifications.
From Industry to Consumption: Innovation Driven by Responsibility
The “Responsible Product Award” honors enterprises that provide consumers or purchasers with reliable products or services, which not only meet societal consumption needs but also align with the concept of sustainable human development.
Shanghai Ailu consistently fulfills its commitment to allocating no less than 3% of its sales revenue to R&D annually, developing eco-friendly, renewable, and biodegradable packaging materials. The company promotes product lightweighting and whole-lifecycle carbon management, implementing a comprehensive decarbonization pathway that covers operations, the supply chain, and product use. This approach empowers positive contributions to environmental, social, and economic benefits.
The company has commissioned a professional institution to develop the carbon footprint accounting system “Carbon Monitor” for six major product categories, enabling the accounting and tracking of product carbon emissions. Since the beginning of this year, carbon footprint calculations have been completed for 79 SKUs, providing effective data support for both customers and the company’s internal development of low-carbon products, thereby aiding in the achievement of climate goals.
From Product to Industry: Sharing Sustainable Value
By implementing international compliance systems, Shanghai Ailu strengthens quality control and low-carbon processes, ensuring lean operations and a stable supply. This also encourages partners to practice social responsibility, collectively addressing the era’s challenges of sustainable development.
Responsible products represent a company’s practice of creating long-term value for humanity and society. Through innovation in eco-friendly packaging, Shanghai Ailu infuses the concepts of a circular economy and low-carbon principles into broader application scenarios. It strives to build a model of sustainable packaging that is “tangible to the market and visible in value,” releasing a profound influence in the global market.
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